Aquascutum Active Spring/Summer 2024
Shoot the breeze on the rooftop
Aquascutum Active chose our Warehouse rooftop and the surrounding East London streets for their Spring/Summer campaign, capturing the perfect gritty urban vibe. With views of the train line, bare brick walls, and graffiti-covered arches, the location offered an authentic city backdrop for their creative vision.
While most of the photography took place outdoors, the South Studio served as a comfortable, fully equipped unit base. Hair and makeup stations, wardrobe steaming and styling areas, food and refreshments, and bathroom facilities ensured the team and talent could work efficiently and comfortably throughout the shoot. The rooftop’s panoramic city views, combined with the surrounding streets, make this a versatile location for fashion photography and film productions seeking an authentic Hackney streetscape
Credits
Creative Direction @iconssrl
Photographer @george_giorgio
Talents @jedgharbi @milotr0n @marcusssssbartolo @eddcollyer @_tom_dixon
Stylist @luriej Stylist Assistant @yurikohiratsuka_
Grooming @takuyauchiyama1128
Video Director @ludovicobocciantirec
Director of Photography @marcellofusanidirector
First Assistant Camera Video @andreazane_zanetti
Digital OP @dani_rov
Light Assist @stefcarli
Producer @camillabartolo
PA @matilda_illustrates
