Elizabeth Muse
Elizabeth Muse Campaign shot at The Old Lace Factory
We had the pleasure of hosting the debut campaign shoot for Elizabeth Muse in our luxurious and distinctive South Wing.
Elizabeth Muse is a new brand born from Soho’s creative scene, creating statement outerwear designed to celebrate individuality and bold self-expression. Their striking faux-fur coats, rich in colour, texture and sculptural volume provided the perfect visual contrast to the layered interiors of our South Wing studio space.
One of the highlights of the shoot was the way the collection interacted with the textures and colours within the room. Our emerald green velvet sofa, often used as a focal piece in fashion shoots at the house, featured prominently in several images. Its saturated colour worked beautifully alongside the rich tones of Elizabeth Muse’s coats.
Our decorative red Turkish carpets that run throughout the South Wing added warmth and pattern to the compositions, contrasting perfectly with the tactile curl and volume of the faux-fur. The combination of bold textiles, layered interiors and soft sculptural garments created images that feel both luxurious and strikingly contemporary.
Captured by fashion photographer Ekin Can Bayrakdar whose work appears in Vogue, Harpers Bazaar and other leading fashion publications, the campaign embraces unusual angles and dynamic perspectives. The photographer and styling team made full use of the architectural details and layered textures that make The Old Lace Factory such a distinctive fashion shoot location in London.
Alongside the editorial campaign images shot within the vibrant interiors of the South Wing, the team also captured a series of clean product shots for e-commerce. These were photographed against the distempered green wall within the studio, creating a simple backdrop that allowed the shape, colour and texture of the garments to take centre stage.
By combining both campaign imagery and product photography in a single day, the team were able to maximise the versatility of the space, something many productions aim to achieve when choosing a fashion shoot location in London.
The ability to move easily between atmospheric interiors and simpler backdrops makes The Old Lace Factory a versatile location house for fashion campaigns, lookbooks and e-commerce photography.
Fashion Campaigns at The Old Lace Factory
We always enjoy seeing how creative teams interpret the spaces here. The Elizabeth Muse campaign perfectly demonstrates how the South Wing location studio can elevate fashion imagery, offering depth, colour and character that works beautifully for editorial shoots, lookbooks and campaign photography.
We’re thrilled to have hosted Elizabeth Muse for their first campaign and look forward to watching the brand grow.
The Old Lace Factory is available for editorial, campaign, and commercial shoots. For booking enquiries at our East London location house, get in touch here.
